For reasons that escape me now, I came upon the urge this evening to go find that old "Bula Vinaka, Beachside" ATT commercial. It wasn't nearly as amusing as I remembered it from 1988, but one of the related videos was a roll of all the 1993 "ATT You Will" commercials. It's fun to categorize each one into "we already do this", "we do this, but better", and "moneyed interests ensure that we don't do this, despite the technology being available".